Get paid directly by your fans, so you're free to pick the brand deals that work for you

TheStands is an independent monetisation platform for sports creators to serve their fans online and offline.

Why TheStands exists

For millions of fans, sports is more than entertainment, it is an emotional lifeline. Most creators earn less than 20% of the average U.S. salary from their content alone, while sports teams struggle to keep fans engaged. TheStands was built to close that gap.

What creators can do

Creators on TheStands can host live audio rooms, run in-person watch parties, share exclusive content, and let fans support them directly, all from a single creator profile.

Learn more

See a walkthrough of the app on the How It Works page, or read answers to common questions on the FAQ page.